There is good news at the start of 2025. ADrinks takes over the THE zero brand from Alpdrinks. “By founding ADrinks and taking over the THE zero brand, we are making a statement. It is a clear commitment to the rapidly growing global demand for innovative non-alcoholic beverages,” emphasises Jürgen Kessler, Managing Director and co-owner of ADrinks. “Our focus is on the distribution of high-quality non-alcoholic beverages – especially our de-alcoholised sparkling wines and THE zero brand wines. We want to build on our good starting position in our home market of Austria, Germany, Switzerland and the neighbouring countries (with Kurs market leadership) and continue to expand internationally.